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seo copywriting - eflaunt

Copywriting for SEO adds a new twist to a very old discipline. Traditionally, all copywriters had to worry about was writing interesting and compelling copy. Then came along search engines and ruined everything!

Why copy is important for SEO

Search engines look at any given web page and pick out a number of different factors from it. The title - the words in the text - the links that point to the page - may different factors, which all contribute to the final ranking of the page (based on the mix that each individual search engine decides).

Obviously, many of these factors appear on the actual page of the site and such they fall into the control of the SEO copywriter.

In the old days (circa 2000), websites could rank well on major search engines by simply repeating the term they wanted to rank for. So if you wanted to rank number 1 for searches for "plumbers in Edinburgh", then all you need to do was to repeat the term "plumbers in Edinburgh" over and over again.

Naturally, search engines began to realise that their results were full of pages with the same phrase repeated over and over again. Not being the most relevant results for surfers, they did something about it.

And so we move forward to modern day, where search engines continuously update their ranking algorithms and have for a long time penalised websites who repeat text over and over (know as keyword spamming).

writing copy for search engine optimisation purposes

A common misconception is that copy for search engine optimisation will be naturally exclusive of compelling and interesting "traditional" copy. Your sales copy doesn't need to become boring and monotonous - you keep retain your own style of writing.

SEO copywriting isn't about writing copy for search engines - we still write the copy for the end user - we just keep search engines in mind as well.

the SEO copywriting process

The key area of SEO copywriting is to target each page on your site to different key phrases that are appropriate to your business and your product or service offering. From here, we simply include the key phrase in various areas of the page, including (but not limited to):

• Page title
• Meta information
• H# tags
• Body text
• Links to the page

Obviously there's more to it than that - even dealing with these factors, while writing compelling copy can be difficult (we wouldn't be much of a business if we told you everything for free, now would we?). For example, the keyword density (how often the phrase appears in your copy) is important - too little isn't effective enough - too much can trigger a minor penalty from search engines.

our seo copywriting services

Our SEO copywriters have been in the business for years and have written copy for sites across dozens of different industries. We know what works. We know how to write good copy.

Sure you can do it yourself - the information is freely available on the Internet (check out www.webmasterworld.com and www.searchenginewatch.com - great forums / blogs with excellent information and helpful people). But hiring eflaunt to write your copy means it will get done right first time.

We charge £50 per article (700-1000 words) - delivery will be via email in Word format and will include any instructions required to transfer the text to the web. Delivery time varies depending on the quantity of the order and our current schedule (date of delivery will be advised prior to purchase). All content written will be 100% unique and will not be reused on another site.

For more information on our SEO copywriting services, please feel free to contact us.