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ethical link building - eflaunt

What do ethics have to do with link building you may ask? Well, not a great deal to be honest! Link building "ethics" are unique to the SEO industry and refer to the techniques you use to acquire links.

Let's start from the beginning.

Circa 2002 when Google was becoming more and more popular, people realised that links heavily affected their rankings, and as such, allowed them to attract many more visitors to their sites. While this was good for some, others moved this technique to the next level and developed methods to artificially inflate their "link popularity".

Seeing that many websites were ranked unfairly high, Google implemented measures to counteract these techniques - in some cases the sites using these techniques were penalised, in others the sites were removed from Google's search index completely.

This process has continued to date - some people in the SEO industry will develop methods to "trick" Google and other major search engines, then in turn to preserve their search index, search engines will update their search algorithm to "filter" these techniques out.

Why ethical link building is important

There are many techniques you can use to build links to your site - some have long term benefit, and others run the risk of not only becoming ineffective, but completely ruining any marketing efforts you have carried out on your site.

This is why the SEO industry is loosely divided between "ethical" and "unethical" SEO (somewhat unfairly, as the terms overly dramatise the issues involved). Ethical techniques carry long term benefits, but can take longer to provide results. Unethical techniques achieve results quicker, but run a high risk that search engines will penalise or ban your site.

eflaunt offer "ethical" link building services. This is because we feel that long term, consistent success is more important and more compatible with the type of Internet Marketing we offer.

why link building in general is important

Loosely speaking, search engines view links as being a "vote" for your site. So the more votes you have, the better your site is likely to rank for the key phrases you target.

However, all links are not the same. Links from certain sites carry more weight (ie, their "vote" counts for more), and others can run the risk of getting you penalised or banned.

The success of any search engine optimisation campaign strongly relies on quality, ethical link building. Links effectively make each optimised page "stronger" and more likely to rank better.

eflaunt's link building services

Our link building service is carried out on a month to month basis, with a report being provided at the end of each month. There is a month fee for this service, and is appropriate for businesses who don't want to spend time each month building links to their sites and would rather outsource the task. Our monthly link building service summary includes:

• Ethical link building for your site
• Suggestions for additional content for your site (to encourage natural links)
• Optional forum and blog presence
• Optional press release distribution
• Optional article distribution
• Monthly report detailing links gained for your site
• Email support (link building and basic SEO)
• Monthly link building starts from £350 per month

In addition, we also offer a full disclosure consultancy, which involves a one off consultancy document. This option is appropriate for businesses who have the resources in-house to build links and are looking for a one off training style consultancy. Features of our full disclosure link building consultancy include:

• Ethical link building guidelines
• List of free directories to submit your site to
• List of forums appropriate to your business to participate in
• Suggestions for additional content for your site (to encourage natural links)
• Information on how to distribute articles and press releases for link building
• Email support (link building and basic SEO) for 1 month
• Full disclosure link building consultancy costs a one off fee of £1500

For more information on our ethical link building services, please feel free to contact us.