search engine optimisation services - eflaunt

Search engine optimisation (SEO) is a core area of Internet Marketing. Simply put, SEO is the process of optimising pages within your website to gain better rankings on search engines for specific key phrases.

So for example, if someone searches for "search engine optimisation agency in Edinburgh", through the SEO process, a page in your website would rank in the top 10 for this term on major search engines. Simple!

Well, not quite. There's more to it than that. Search engines take into account hundreds of factors when deciding how a specific page should rank for any given search term. That's where we come in - our years of industry experience is tried and tested and allows us to advise you on the best approach to take to optimise your site for relevant key phrases.

the eflaunt SEO process

There are several stages to the search engine optimisation process, which is fundamentally similar to the standard project development process:

1. SEO Research

The research phase of the SEO process involves the gathering of key information to base the following strategic phase on. This includes:

Client brief
Market analysis
Keyword research

This stage allows eflaunt to firstly get acquainted with your industry and specifically your website - this is key to the development of your marketing strategy. At this stage, the majority of responsibility lies with eflaunt, with some client communication involved, eventually cumulating in the search engine optimisation strategy document. This stage normally takes 2 to 3 weeks.

2. SEO Strategy

The strategy phase is where we provide our clients with a search engine optimisation consultancy document based on our research from the first stage of the campaign. The document includes:

Overview of current issues relating to search engine optimisation
Solutions to any technical issues
Keyword research (allocated to each page of your site)
Competitor research
Market analysis
Copywriting information
Detailed outline on how to optimise your website
Suggestions for additional marketing opportunities where appropriate

On top of the search engine optimisation consultancy document, you will of course have access to an experienced SEO who can talk you through any aspect of the optimisation process, as well as reviewing any aspect of implemented work.

After we provide you with your search engine optimisation strategy, we usually earmark around 3 weeks for your web developer to complete any changes required to your site. This timeframe is very flexible as each site will have different levels of work to implement.

It should be noted that will be approaching this work from a pure SEO point of view, which can at times conflict with graphic design, web design and marketing issues. However, we are fully aware that SEO isn't the end all, be all of your business, so we can work on any compromises that are needed. Basically, we provide you with an "ideal" online marketing strategy - if you can implement it as it stands, then great. But if not, it's not the end of the world and we can come up with a solution that keeps everyone happy.

3. SEO review

On completing the implementation of your SEO strategy, we will review your site to ensure all work has been carried out to an extent that will benefit your site (in terms of search engine optimisation). When this has been confirmed, we can move the SEO campaign on the next stage.

Normally, a SEO review of your site will take no more than 3 working days.

4. Monthly link building

Link building is key to the search engine optimisation process - links play a very large factor in many major search engines' algorithms (the formula they use to rank websites). Just as ongoing advertising is important offline - link building is important online.

We offer two options for link building:

Managed link building - this is where eflaunt carry out link building work on your behalf for a monthly fee.
Full disclosure consultancy - eflaunt will provide you with a full consultancy training document, detailing how to perform your own link building activities for a one off fee.

As part of your monthly fee you will also receive free SEO support as and when you need it - whether you want to make changes to your existing website or start an entirely new venture.

Search engine optimisation pricing

Prices vary depending on the size and scope of the site being optimised. Generally campaigns start at £1,000 for the initial SEO consultancy, and from £350 per month for link building. Please feel free to request a specific quote using the form below (or email us on: business (at) eflaunt.com).