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Definition of the term, "article distribution"

article distribution

Article distribution is a method of link building and online marketing. The basic process involves writing articles relating to the subject area of your site, then asking other sites to publish your article. This results in a link back to your site, usually from the "authors bio" at the end of the article.

This can also be a great method of building up your reputation and brand online - by displaying your knowledge, the users of other sites can find out about your product or service and ultimately be incredibly impressed by your article!

The link popularity benefit of this link building technique has become less effective over the past 12 months - specialist article distribution sites mean that your article is distributed (almost instantly in some cases) over a larger number of sites. The subsequent results of this is that many sites publishing these articles face duplicate content penalisation and as such, links from these sites are less effective.

However, a carefully managed article distribution campaign which avoids large distribution sites can still be an effective source of links and traffic for your site.

Related terms and definitions

• duplicate content
• ethical link building
• ethical SEO
• inbound links

eflaunt is a UK Internet Marketing and Search Engine Optimisation agency based in Edinburgh, Scotland. For industry news, please refer to the eflaunt SEO blog.