Home > Services > Contact > About > Sitemap

Definition of the term, "banner advertising"

banner advertising

Also known as: "banner ads"

Banner advertising is a well established online marketing technique which pre dates search engine optimisation by quite a few years. The basic premise is that you pay another website to advertise your business.

The "banner" concept is derived from the common format of adverts (a slim banner style advert, usually placed at the top of a page).

Fees for banner advertising can vary from site to site with the most common payment terms being either a one off fee (usually for a set period of time) or cost per impression (you pay for x amount of impressions, or views).

Somewhat antiquated these days, the small website owner can rarely make an income from banner advertising and usually opts for more lucrative revenue generation methods such as Google Adsense. However, larger sites with generic subject areas (such as news sites) can still offer a great advertising opportunity for businesses who can afford their rates.

Banner advertising is often overlooked by the SEO industry as banners tend not to offer any SEO benefit - just pure traffic. But for traditional marketing objectives, banner advertising on niche or popular sites can still be effective.

Related terms and definitions

• Adsense (aka Google Adsense)
• internet marketing

eflaunt is a UK Internet Marketing and Search Engine Optimisation agency based in Edinburgh, Scotland. For industry news, please refer to the eflaunt SEO blog.