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Definition of the term, "best industry practice"

best industry practice

The term "best industry practice" refers to ethical search engine optimisation techniques. The SEO industry is roughly divided between what are termed "ethical" and "unethical" techniques, although these terms are largely overused and have lost any real meaning.

An agency offering best industry practice SEO should offer full transparency of service and never recommend a SEO technique that could potentially harm your search engine rankings (ie, spam techniques).

Refer to search engine webmaster guidelines for details on best industry practice.

Related terms and definitions

• doorway pages
• duplicate content
• ethical link building
• ethical SEO
• hidden text
• keyword spamming

eflaunt is a UK Internet Marketing and Search Engine Optimisation agency based in Edinburgh, Scotland. For industry news, please refer to the eflaunt SEO blog.