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Definition of the term, "Google Adwords"

Google Adwords

Also known as: "adwords"

Google Adwords (https://adwords.google.com/select/login) is the pay per click advertising program offered by Google. The program allows advertisers to display their adverts on relevant search results and across Google's content network via the Adsense program.

Pay per click marketing allows advertisers to "bid" on search terms (the phrases people use to search) in order to gain first placed "sponsored" listings on search results (SERPs). Each time a visitor clicks through the advert to the advertiser's site, the advertiser is charged the amount they bid (hence, they pay-per-click).

Google Adwords is an excellent marketing tool for a wide range of businesses - one of the key benefits of pay per click marketing is that it allows advertisers to allocate daily, weekly and monthly budgets for campaigns, which can be increased or paused instantly. This is a very flexible approach to marketing, meaning that new advertisers can easily run a small test campaign before committing a larger budget.

Related terms and definitions

• Adsense (aka Google Adsense)
• best industry practice
• Google
• internet marketing

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