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Definition of the term, "internet marketing"

Internet Marketing

Also known as: "website marketing"

Internet Marketing is the generic umbrella term given to various online marketing activities, including:

  • Search Engine Optimisation (SEO)
  • SEO Copywriting
  • Link Building
  • Pay Per Click Marketing (PPC)
  • Banner Advertising
  • Affiliate Programs

While most small to medium sized businesses rarely develop a full Internet Marketing plan, quite a few are adopting some of the more common techniques (such as SEO or PPC). This is a good start for most businesses, but unfortunately the nature of the industry means that many businesses are still somewhat naive as to the full potential of Internet Marketing.

The Internet has a vast amount of potential for businesses of all shapes and sizes, and as such even the smallest business should be looking to embrace a more all-round Internet Marketing campaign. Check out our Internet Marketing Service Summary or contact eflaunt to discuss the potential your website has.

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eflaunt is a UK Internet Marketing and Search Engine Optimisation agency based in Edinburgh, Scotland. For industry news, please refer to the eflaunt SEO blog.
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