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Definition of the term, "keyphrase"

keyphrase / keyword

Also known as: "key phrase", "keyword", "phrase"

A keyphrase is the term search engine users to search for websites. The keyphrase can be more than one word.

The reason the SEO industry is focused on keyphrases is each phrase can be considered to be a unique market within your industry. So for example, "seo services in Edinburgh" can be considered to be one market, while "Edinburgh SEO services" is a completely unique market. Although the people searching for these terms are effectively looking for the same service, in order to target these terms, we must optimise unique content for each keyphrase.

Each keyphrase market has different properties - traffic levels, competition levels and relevance being the core areas that need to be considered.

Related terms and definitions

• ethical SEO
• keyword density
• keyword placement
• keyword research
• keyword spamming

eflaunt is a UK Internet Marketing and Search Engine Optimisation agency based in Edinburgh, Scotland. For industry news, please refer to the eflaunt SEO blog.