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Definition of the term, "keyword research"

keyword research

Keyword research is the process of researching and analysing keyword data in order to select and target appropriate keyphrases for your SEO campaign. This involves using various keyword research tools to derive core data from, then analysing the data in terms of competitiveness, achievability and relevance.

Related terms and definitions

• algorithm
• ethical SEO
• keyword (aka keyphrase)
• keyword density
• keyword placement
• keyword spamming

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