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Definition of the term, "keyword spamming"

keyword spamming

Keyword spamming is the term given to the excessive addition of keywords or keyphrases to a web page. This could be accomplished through a variety of means ranging from simply repeating keyphrases in your body text to using CSS to hide text off the site of your page.

Search engines can easily spot pages that repeat the same terms over and over again and will regularly penalise these sites. In cases where the repetition is more subtle and search engines can't automatically recognise the spam, there is still the danger that your competitors will report you for spamming.

The reality of business means that SEO services can be a substantial investment to make. There's little point in making that investment if the work could cause damage at any time.

Keyword spamming is effectively designing pages for search engines. What eflaunt do is help you design your pages for the visitor of your site, while keeping search engines in mind.

Related terms and definitions

• ban (from search engine index)
• best industry practice
• black hat SEO
• ethical SEO
• keyword (aka keyphrase)
• keyword density
• keyword placement
• keyword research

eflaunt is a UK Internet Marketing and Search Engine Optimisation agency based in Edinburgh, Scotland. For industry news, please refer to the eflaunt SEO blog.